International Mature Marketing Network (IMMN) offers global perspective on boomers

Today at the JWTBoom LiveWire conference I spent some time chatting at the IMMN booth. Besides making a great tongue-twister (say I-M-M-N five times fast), it’s an interesting group. Here’s a tip – it’s actually pronounced “I’m in.”

IMMN stands for International Mature Marketing Network. It was “created as a forum for like-minded marketers to grow professionally by sharing ideas, insights and best practices, keeping up with hot topics about mature consumers.”

Besides really understanding the marketplace for the 40+ group, they’re a fun bunch too. When was the last time you went into a booth where they were giving away things that really remind you of your childhood: slinky, red wax lips (they still taste awful, btw), play-dough, silly putty, candy necklaces and bubble-gum cigars?

Several well known companies are already members of IMMN, including Edelman, JWTBoom, ThirdGear, Agelessons, immersion Active, Evergreen, TrendSight, Generation Woodstock, 20Plus30, Millennium, Creating Results, and McDill Associates.

 Additionally, a lot of great speakers and authors belong to IMMN as well. Already, IMMN has a significant presence in Europe, where, for over a decade, it has been advising companies on how to reach the 40+ market. That means IMMN can help companies on a global basis because they understand the nuances of geography, which can affect how branding campaigns are done around the world.

Members of IMMN ($1250 a year for corporations; $600 a year for individuals) not only get access to great marketing minds, but to monthly webinars on the latest trends and best practices. Research and white papers, IMMN/Circus Magazine and LiveWire Magazine are included as well.

As you know, though, the greatest benefit to belonging to an organization of "like minds" is the tremendous networking opportunities. And from what I can tell watching conference attendees, that’s something all marketers are looking for!