Baby Boomer Insights
Research, insights and opinions on how to market to the generation born between 1946 and 1964.
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Recent Posts
Warning! Retire too soon and you may outlive your savings!
Is your Boomer marketing boat about to run aground?
Boomer Pierce Brosnan finds mid-life liberating: out of the tux and into the spandex
Sex and the City movie furthers the notion that gray is the new black
International Mature Marketing Network (IMMN) offers global perspective on boomers
Boomers and their media habits: experts discuss learnings at JWTBoom LiveWire Summit
Rendering authenticity in boomer marketing
JWTBoom Livewire conference offers marketers insights into boomers' online habits
How the economy is impacting boomers
Gotta have my HGTV: Fellow Boomers share my addiction
Archives
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
More...
Categories
Aging
Books
Boomers as employees
Branding
Buying habits
Current Affairs
Film
Food and Drink
Games
Lifestyle
Marketing
Music
Reinvention
Research
Science
Sports
Technology
Television
Travel
Volunteerism
Web/Tech
Weblogs